Saturday, January 30, 2010

Business 101: How NOT to Solve Your Bad PR Problem

"Toyota sends new gas pedals to factories before dealers"

This is an AP story that appears in this morning's Scranton Times on page one. I can't readily find the story on-line, but that's okay: this is a classic example of what a business should NOT do when faced with this kind of problem. Whether the story is true or not probably isn't nearly as important as the damage that this kind of headline can do to a reputation.

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